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We provide tailored drinks related events and content for marketing, promotions, PR and communications that dovetail into web, email, social media and print strategies.

Promote, market, engage, communicate.

We work in the fields of written content, design and moving image...


... to deliver striking content for the on trade, off trade and drinks producers (breweries, distilleries and wineries)

drinkscreative Creative content for drinks related business
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The 2016 vintage in southern Rhône - a tasting at Regional Wines
Aug 1

Aug 1 The 2016 vintage in southern Rhône - a tasting at Regional Wines

John Shearlock
Written Content
Emotive Malts - Longrow 14yo sherry cask, 2018, 57.8%
Jul 19

Jul 19 Emotive Malts - Longrow 14yo sherry cask, 2018, 57.8%

John Shearlock
Written Content

The celestial being was over a thousand leagues tall, and as he strode the universe, his arm trailed through an asteroid field offering an unexpected handful or rare metals, ore and inorganic debris.

Jul 18
Jul 18 The BenRiach vertical at Regional Wines

John Shearlock
Written Content

Having angered the whisky gods with a lineup of no age statement single malts at the previous tasting, it was time to atone, and thus we found ourselves, once again, before the sacrificial altar at the chapel of Bruce McLaren, with seven single casks from BenRiach.

Jun 24
Jun 24 Golden Brown - GlenDronach with Daniel Bruce McLaren

John Shearlock
Written Content, Events

For $110 you'd probably expect a platter of haggis, neeps and tatties to accompany your whisky tasting, but on this occasion, it was the price that secured a seat at the table with the brown and gold Gods of whisky - whisky that most of us mere mortals will never get to taste.

Dry River then and now - a tasting at Regional Wines
Jun 24

Jun 24 Dry River then and now - a tasting at Regional Wines

John Shearlock
Written Content

It’s not every day you get to taste older vintages from one of New Zealand’s most iconic and pioneering wineries, but last month, twenty lucky Regional Wines customers were given a real treat courtesy of chief winemaker Wilco Lam from Dry River, who took us through five varietal flights comparing older and current vintages.

Adelphis old and rare - whisky tasting at Regional Wines
Jun 24

Jun 24 Adelphis old and rare - whisky tasting at Regional Wines

John Shearlock
Written Content

Do you remember the first time you watched Casablanca or Citizen Kane? The sultry femme fatale, the sympathetic yet downtrodden hero... all those strong characters with their sophisticated dialogue. Well, this tasting was a bit like that…

The Wines of Samuel’s Gorge with Winemaker Justin McNamee
Jun 24

Jun 24 The Wines of Samuel’s Gorge with Winemaker Justin McNamee

John Shearlock
Written Content

As the rain hit hard against the roof of the Regional Wines tasting room, the blue skies of McLaren Vale opened above us causing the opulent red gems of Grenache, Tempranillo and Shiraz from Samuel's Gorge winery to glisten.

Tap badge design for Mean Doses brewery
Jun 24

Jun 24 Tap badge design for Mean Doses brewery

John Shearlock
Design

Part of a series of tap badges, design and branding work for Mean Doses generated working closely with the client.

Tap badge design for Mean Doses brewery
Jun 1

Jun 1 Tap badge design for Mean Doses brewery

John Shearlock
Design

Part of a series of tap badges, design and branding work for Mean Doses generated working closely with the client.

Oct 20
Oct 20 Greystone with winemaker Dom Maxwell - at Regional Wines

John Shearlock
Written Content

There’s a lot of buzz about North Canterbury at the moment, and when the wines taste as good as this, it’s easy to see why.

Dec 28
Dec 28 Thirst to the Finish - Whisky Tasting at Regional Wines

John Shearlock
Written Content

It's not often one gets to taste a 2001 Barolo at a whisky tasting, but this was Finish with a Flourish with Daniel McLaren Moon, with a theme of wine cask finishes, and things were about to get serious.

Archibald Monks and the Case of Claret
Dec 28

Dec 28 Archibald Monks and the Case of Claret

John Shearlock
Written Content, Design

He grabbed a large crystal Bordeaux glass from the draining board. It was like a speech bubble ready to be populated, and he poured enough Rioja to fill only its bottom fifth...

Dec 28
Dec 28 NZ Whisky Co. - Introduction for a Tasting at Regional Wines

John Shearlock
Written Content

When the Willowbank distillery was bought by Fosters in 1997 and subsequently mothballed, a large volume of fine, aged whisky was moved into storage and left to its own devices, quietly ageing and improving in the unexpected confines of an airport hangar.

Seresin Wine - Living off the Land
Dec 28

Dec 28 Seresin Wine - Living off the Land

John Shearlock
Written Content

As gannets dove majestically into the turmoil of a dolphin fuelled feeding frenzy, a horde of hungry Wellingtonians sailed by, soon to arrive at Waterfall Bay and the home of Michael Seresin...

Dec 1
Dec 1 Thoughts on wine making and terroir at Pyramid Valley

John Shearlock
Written Content

There is an untold truth in wine, that for exceptional wine to be made, man or woman must first enter into an agreement with the vines...

Empire Films Animated Logo
Jun 12

Jun 12 Empire Films Animated Logo

John Shearlock
Moving Image

An animated logo for a local Wellington film production company.

Jules Taylor - Animated Logo
May 31

May 31 Jules Taylor - Animated Logo

John Shearlock
Moving Image
Naturally Different - Wine Tasting Event Poster
May 31

May 31 Naturally Different - Wine Tasting Event Poster

John Shearlock
Design

A poster designed for a Natural Wine tasting at Regional Wines. Pastel tones were used to convey a feeling of natural, and the bottle of grapes was used to imply the sense of minimal human intervention on the wines.

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